PJ Franchising

As franchisee applications decreased, Papa John's sought to understand the reason why. After a thorough examination, it was revealed that poor user experience was a factor. My assignment involved restructuring their information architecture and enhancing the web user experience.
Excessive digital hurdles hindered the creation of franchisee applications, leading to a notable decline in submissions.
Streamline and simplify the process, reducing barriers to entry for users seeking to submit a franchisee application.
I conducted a comprehensive analysis of the current information architecture (IA) of the website, aligning it with high-traffic pages and business priorities. Because simplifying the website's information architecture is akin to a virtual decluttering, making it easier for visitors to find what they need. I prioritised the franchisee application, reorganising accessibility accordingly.
By strategically highlighting pages offering significant value to users and the business, I attracted higher traffic to crucial sections of the website, resulting in increased franchisee applications.
I identified and eliminated unnecessary steps in the user journey, reducing the number of clicks required to reach the franchisee application page. Because simplifying processes reduces cognitive load, enhancing usability and task completion efficiency for users.
By streamlining interactions led to faster task completion and a reduction in cognitive strain, ultimately increasing engagement and franchisee applications.
I leveraged Papa John's creativity to highlight a specific website section, incorporating imaginative elements from their brand guidelines. Because UI plays a vital role in creating a welcoming environment for users, enhancing navigation and interaction.
Enhancing visual appeal increased user engagement, as indicated by a notable uptick in time spent on the pages. Users actively engaged with and comprehended the presented information, contributing to a more positive user experience.
Regular analysis of user behaviour and website performance is crucial for identifying areas of improvement and implementing targeted optimisations.
Conducting a comprehensive analysis of website traffic and user interactions allowed me to identify pain points in the application process and implement strategic improvements.